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Ralph Lauren

In 1967, Ralph Lauren established the Polo label with an instantly successful line of ties. In direct opposition to the narrow ties and conventional styles of the time, Lauren designs wide, handmade ties, using unexpected, flamboyant, opulent materials. The ties quickly have become a menswear status item. Ralph Lauren was already interested in promoting a lifestyle with his ties and so he named his line after a sport that embodies a world of discreet elegance and classic style: Polo.